The importance of the integrity of the data generated by IoT devices cannot be overstated. Much of the anticipated economic benefits of the IoT count on the massive amounts of data generated by IoT device to not just be available, but to be accurate. This is especially true in industries like healthcare, where there are not just implications for billing, but for life-support. Manufacturers don’t bake security in at the start because as of yet there is no real demand for it. Most security “solutions” are retro-fitted PC-based approaches that fail to account for the differences between IT and IoT (hint: it's more than just one letter). If history is any indication, the world will learn too late the folly of not having IoT security keep pace with device utility.