IoT is not new, it just hasn’t been marketed as well as it has been in the last few years. Every elevator you ride in, the traffic lights you have to deal with on the way to work, the machines that go ‘ping’ in your hospital room; IoT has been a part of our lives for decades. We demand efficiency and utility in IoT - like commodity IT before it - and don’t consider the security implications until it is too late. Yet unlike commodity IT, there is a dearth of resources available to help secure networked embedded devices, so the idea that we can “secure” IoT is probably a pipe dream. Improving awareness of IoT in the enterprise and insight into what those devices are doing is achievable. Knowing - as they say - is half the battle.