Beyond the team DNA and the market opportunity, there needs to be a focus on actually solving problems. Senrio is attacking this IoT security deficit head-on and is using the team’s expertise in finding embedded device vulnerabilities to drive real technology. By focusing on strong, security-driven approaches and combining those with an easy and effective user experience, Senrio is poised to build a successful customer base. Their visibility, detection analytics and frictionless install are what corporations are looking for. And they’re driving innovation back into the field as they learn from their customers. This rapid iteration and focus on delivering more value is something I am extremely excited about.
The final aspect, as if the previous reasons were not enough, is that Stephen and team have built strong support through their advisors, partnerships, and community. They’re expanding their connections, their champions, and their leverage. They are gaining momentum and driving innovation in areas that are ripe for being solved. This mass of innovative energy is moving with velocity and focus in a very positive direction. It’s hard to slow the Senrio train down.
I’ve traveled the globe, evangelizing endpoint security and strategizing across the full security stack. Universally, teams are unsure of how to approach Internet of Things Security. They’re looking for innovators they can rally behind. The challenges will be fighting through the security industry’s marketing fog and showcasing that teams can truly get a handle on their IoT risk. Senrio is hungry to do all of this, and I’m lucky enough to have a front-row seat.
Co-Founder, Carbon Black